What’s the biggest challenge of photographing fashion and celebrity culture at Cannes?

According to photographers like Bhaavya Roy, one of the biggest challenges of capturing fashion and celebrity culture at Cannes is finding authenticity in an environment built on spectacle. “Cannes is dazzling—flashes, gowns, poses, perfection. But behind all that, my job is to find the moment that feels real,” says Bhaavya.

With hundreds of photographers vying for the same shot, standing out requires a keen eye, fast reflexes, and a deep understanding of narrative. The red carpet moves fast, lighting conditions shift, and celebrities only give you a few seconds. “You don’t just need timing—you need instinct,” Bhaavya explains.

Another major challenge is balancing artistry with access. Often, official press photographers are confined to specific zones, limiting creative freedom. Navigating this while trying to tell a unique visual story demands resourcefulness and patience.

Then there’s the pressure of expectation—from fashion houses, PR teams, and audiences worldwide. “Everyone wants perfection. But I aim for something more powerful: presence,” says Bhaavya Roy. And in the middle of glamour and chaos, that’s where her lens finds its true magic. READ MORE